Thought leadership marketing is a function of content marketing. I will say that over and over and over again. Thought Leadership includes branding, networking, and delivering an excellent product or service. But at its core Thought Leadership is really about content marketing. It may even be a subset of content market, a particular type of content work.

As part of my Polish to help people understand how Thought Leadership is related to content marketing, I’d like to direct you to this excellent post about content marketing:

Junta42 Content Marketing blog: 30 Content Marketing Truths for 2010.